Digital Marketing

Learn modern digital marketing — SEO, social media, content marketing, email campaigns, PPC advertising, and analytics to grow brands and drive real revenue online.

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Course Overview

What You'll Learn

Marketing funnel and buyer journey
Brand positioning and messaging
On-page and off-page SEO
Keyword research with SEMrush
Platform strategy (LinkedIn, Instagram, X)
Content calendars and scheduling
Email list building
Campaign design with Mailchimp

Curriculum

Course Modules

A structured, hands-on curriculum designed around real industry skills — not just theory.

Module 1: Fundamentals

Marketing funnel and buyer journey
Brand positioning and messaging
Setting SMART marketing goals
Overview of digital channels

Module 2: SEO & Content

On-page and off-page SEO
Keyword research with SEMrush
Content strategy and blogging
Technical SEO basics

Module 3: Social Media Marketing

Platform strategy (LinkedIn, Instagram, X)
Content calendars and scheduling
Community management
Paid social campaigns

Module 4: Email & Automation

Email list building
Campaign design with Mailchimp
Drip sequences and automation
A/B testing and analytics

Module 5: PPC & Google Ads

Google Ads campaign structure
Search, display, and remarketing
Budget management and bidding
Performance reporting

Module 6: Analytics & Capstone

Google Analytics 4 deep dive
Conversion optimisation (CRO)
Full campaign build and launch
Portfolio project presentation

Right Fit

Who This Course Is For

📱

Business Owners

Entrepreneurs ready to grow their customer base through digital channels.

🎨

Creatives & Content Creators

Designers and writers wanting to monetise their skills with marketing expertise.

💼

Marketing Professionals

Traditional marketers upgrading to data-driven digital strategies.

Your Instructor

Meet Your Instructor

Adaeze Okoro

Digital Marketing Lead

A Google-certified marketer with 7+ years running campaigns for FMCG, fintech, and e-commerce brands across West Africa.

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